About

Lehlé Baldé in a yellow background

Lehlé Baldé MSc

Born in Canada to Senegalese parents, Ms Lehlé Baldé is a pan African strategy and communications professional and a passionate financial inclusion advocate and radio host.

She has lived in over 11 countries: Canada, Madagascar, U.K, Kenya, Italy, Swaziland, Rwanda, Cameroun, Senegal, Mozambique, Nigeria and has visited many more. She speaks French and English fluently in addition to conversational Spanish.

Ms. Baldé holds a BA in communication from the University of Waterloo in Canada and a master’s degree in international marketing Strategy from the University of Northampton in the United Kingdom.  She currently works in strategy and partnerships at West Africa’s most authoritative daily and content producer Business Day.

Ms. Balde is a senior associate Strategy Innovation and Partnerships at Business Day Media, West Africa’s leading provider of business intelligence and information on diversified media platforms including online, mobile and print. Ms. Baldé is the anchor of Financial Inclusion Today a radio show program on Rhythm 93.7 powered by the Bill and Melinda Gates Foundation. The radio show is the first of its kind in the world and started as an effort to foster conversation and raise awareness on financial inclusion issues in Nigeria. Stream the show here.

Ms. Baldé is also the columnist behind BusinessDay Culinary Delights’ which is a weekly column that tells positive food stories out the amazing restaurants in Nigeria. She is the editor of the Business Day CEO magazine a digital magazine that tells the stories of African millennial entrepreneurs. She is the co-producer of The Bridge Talk Show season 2 and 3 which is a television program aimed to bridge the financial knowledge and information gap for millennials. Season 1 was sponsored by the Central Bank of Nigeria. Season 2 and 3 are sponsored by First City Monument Bank and FIRS (Federal Inland Revenue Services).

Ms. Baldé has worked with both the public and the private sectors in the UK, Nigeria, Mozambique, Cameroun, and Canada. She regularly moderates conferences and panels on issues she is passionate about. Ms.Baldé is particularly passionate about financial inclusion, culinary experiences, travel, writing, socio-economic development, human rights and the continent of Africa.